Persist, Pivot, or Kill? Startup Direction Assessment

Cut through founder optimism with clinical precision. This forensic assessment determines—based on VC kill criteria and unicorn post-mortems—whether your startup needs optimization, a hard pivot, or immediate cessation. Evaluates: market truth (real demand?), product retention (leaky bucket?), unit economics (can it generate cash?), team psychology (paralyzed by sunk costs?), and execution velocity (can you move fast enough?).