Paulo Felix
B2B Growth & Revenue Architect
About Paulo Felix
Paulo Felix is a senior B2B Go-to-Market and Revenue Leader with more than 25 years of experience helping technology, SaaS, and enterprise services companies build predictable and sustainable growth. He has held leadership roles in global organizations such as SAP, Oracle, TOTVS, and EY, where he developed deep expertise in enterprise sales, channel strategy, partner ecosystems, and complex commercial environments.
Throughout his career, Paulo has been directly responsible for more than 80 quarters of revenue generation across multiple industries and geographies. This long-term exposure to different market cycles shaped his pragmatic approach: disciplined execution, strong governance, and genuine customer value always come before short-term performance.
Currently, as Director at FCamara Europe, he leads the complete revenue cycle, covering go-to-market strategy, sales execution, and service delivery for the company’s European expansion. His work focuses on translating strategic ambition into scalable operating systems, integrating applied technology, AI, and software engineering with commercial processes adapted to each client’s maturity and objectives.
Known as “The B2B Sage,” Paulo believes that revenue is the consequence of consistently creating value for clients. As an advisor and mentor, he supports founders and executive teams in structuring enterprise sales models, professionalizing partner programs, and building reliable pipeline management practices.
Through his writing, speaking, and mentoring, Paulo advocates replacing hero-driven sales cultures with repeatable systems that enable long-term performance, resilience, and market leadership.
Throughout his career, Paulo has been directly responsible for more than 80 quarters of revenue generation across multiple industries and geographies. This long-term exposure to different market cycles shaped his pragmatic approach: disciplined execution, strong governance, and genuine customer value always come before short-term performance.
Currently, as Director at FCamara Europe, he leads the complete revenue cycle, covering go-to-market strategy, sales execution, and service delivery for the company’s European expansion. His work focuses on translating strategic ambition into scalable operating systems, integrating applied technology, AI, and software engineering with commercial processes adapted to each client’s maturity and objectives.
Known as “The B2B Sage,” Paulo believes that revenue is the consequence of consistently creating value for clients. As an advisor and mentor, he supports founders and executive teams in structuring enterprise sales models, professionalizing partner programs, and building reliable pipeline management practices.
Through his writing, speaking, and mentoring, Paulo advocates replacing hero-driven sales cultures with repeatable systems that enable long-term performance, resilience, and market leadership.